top of page



Jay-Way is a dutch pop singer/rapper. His signing to the American record label 'CURB RECORDS' paved a way for a lot of different opportunities.


While Jay-Way has the highest and most positive energy on set any director could wish for, dark thoughts come up in his mind. The song 'No, I'm not OK' Is a perfect example of a song in which Jay-Way tells us about his depression. We only got one piece of inspiration from Jay-Ways side: 'Let's do it in a laundromat!' Brainstorm sessions started and Timo Wils, creative director of Musa Films, came up with this idea. Sometime later, when I took over the directional part, this video was born. I've had a blast directing and editing this one! 

Production Company: Musa Films

Director: Joachim Spruijt
Concept: Timo Wils
Producer: Leda Zhang

D.O.P.: Cas Kerssens
1st AD: Joris Koster
Art Director: Nina van Haren
Gaffer: Daan Strampel
Best boy: Imre Paassen
PA: Thomas Franssen
Styling: Edward Boye
MUA: AiRich
Edit: Joachim Spruijt & Geerten Harmens
Animation: Nauel Garcia
VFX: Dennis Fagel
Grading: Cas Kerssens & Joachim Spruijt
Catering: Isabella von Ende


Screenshot 2020-12-16 at 18.27.57.png
Screenshot 2020-12-17 at 13.48.10.png
Screenshot 2020-12-17 at 13.45.55.png
Screenshot 2020-12-17 at 13.46.50.png
Screenshot 2020-12-17 at 13.47.50.png
Screenshot 2020-12-17 at 13.47.58.png
Screenshot 2020-12-17 at 13.47.01.png
bottom of page